Charles Steel

The How-Why-When-Where-What-Who of Naming a Book

November, 18, 2025

By Charles Steel

When you write a book you end up spending far too much time thinking about titles.

I know I did!

We like books that tell us how to do something. For the more curious, books can tell us why we do things. By comparison, what, where, when and who hardly get a look in.

After my wife made me do a clear-out of the bookshelves, I made a silly video about this.

And yes, I have too many books!

Here is the full list.

How Books

How The World Thinks, Julian Baggini

How Google Works, Eric Schmidt and Jonathan Rosenberg

How The Mind Works, Steven Pinker

How Innovation Works, Matt Ridley

How to Win Friends and Influence People, Dale Carnegie

How Emotions are Made, The Secret Life of the Brain, Lisa Feldman Barrett

How to Change Your Mind, The New Science of Psychedelics, Michal Pollan

How Religion Evolved, And Why it Endures, Robin Dunbar

How to be an Antiracist, Ibram X. Kendi

How Proust Can Change Your Life, Alain de Botton

How to Live, A Life of Montaigne in one question and twenty attempts at an answer, Sarah Bakewell

How to Change the World, Social Entrepreneurs and the Power of New Ideas, David Bornstein

Why Books

Why Zebras Don’t Get Ulcers, A Guide to Stress, Stress-Related Diseases, and Coping, Robert Sapolsky

Why Nations Fail, The Origins of Power, Prosperity, and Poverty, Daron Acemoglu and James Robinson

Why Buddhism Is True, The Science and Philosophy of Meditation and Enlightenment, Robert Wright

Why We’re Polarized, Ezra Klein

The Book of Why, The New Science of Cause and Effect, Judea Pearl and Dana Mackenzie

Why Liberalism Failed, Patrick J. Deneen

Start With Why, How Great Leaders Inspire Everyone to Take Action, Simon Sinek

What Books

Bullsh#t Jobs, The Rise of Pointless Work and What we Can Do About it, David Graeber

What I Talk About When I Talk About Running, Haruki Murakami

What Money Can’t Buy, The Moral Limits of Markets, Michael Sandel

What Maisie Knew, Henry James

What Is Life?, Erwin Schrödinger

What We Owe the Future, A Million-Year View, William MacAskill

What It Takes, Lessons in the Pursuit of Excellence, Stephen Schwarzman

What’s Our Problem?, A Self-Help Book for Societies, Tim Urban

When Books

The Age of Spiritual Machines, When Computers Exceed Human Intelligence, Ray Kurzweil

When Breath Becomes Air, What Makes Life Worth Living in the Face of Death, Paul Kalanithi

The Innovator’s Dilemma, When New Technologies Cause Great Firms to Fail, Clayton M. Christensen

When We Cease to Understand the World, Benjamin Labatut

When The Heavens Went on Sale, The Misfits and Geniuses Racing to Put Space Within Reach, Ashlee Vance

When Everyone Knows that Everyone Knows, Steven Pinker

The Singularity Is Near, When Humans Transcend Biology, Ray Kurzweil

Where Books

Where’s Wally?, Martin Handford

Where Angels Fear to Tread, E.M. Forster

Who Books

What You Do Is Who You Are, How to Create Your Business Culture, Ben Horowitz

Who We Are and How We Got Here, Ancient DNA and the New Science of the Human Past, David Reich

For the book-obsessed people out there, here is an even deeper dive into sub-title

How Subtitles

Makers and Takers, How Wall Street Destroyed Main Street, Rana Foroohar

The New Confessions of an Economic Hitman, How America Took Over the World, John Perkins

Bold, How to Go Big, Create Wealth and Impact the World, Peter Diamandis and Steven Kotler

Damn Good Advice (for people with talent!), How to Unleash Your Creative Potential by America’s Master Communicator, George Lois

Range, How Generalists Triumph in a Specialized World, David Epstein

The Tipping Point, How Little Things Can Make a Difference, Malcolm Gladwell

The Parasitic Mind, How Infectious Ideas Are Killing Common Sense, Gad Saad

The Examined Life, How We Lose and Find Ourselves, Stephen Grosz

Mindset, How We Can Learn to Fulfill Our Potential, Carol S. Dweck

The Storytelling Animal, How Stories Make Us Human, Jonathan Gottschall

The Future is Faster Than You Think, How Converging Technologies are Transforming Business, Industries, and Our Lives, Peter Diamandis and Steven Kotler

The Great Reversal, How America Gave Up on Free Markets, Thomas Philippon

Empire, How Britain Made the Modern World, Niall Ferguson

The Innovators, How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution, Walter Isaacson

Originals, How Non-Conformists Change the World, Adam Grant

Zero to One, Notes on Startups, or How to Build the Future, Peter Thiel with Blake Masters

The Ape That Understood the Universe, How the Mind and Culture Evolve, Steve Stewart-Williams

The End of Poverty, How We Can Make It Happen in Our Lifetime, Jeffrey Sachs

The Broken Ladder, How Inequality Changes the Way We Think, Live, and Die, Keith Payne

Beyond the Unknown, How Exploration Created the Modern World and Will Take Us to the Stars, Andrew Rader

An Immense World, How Animal Senses Reveal the Hidden Realms Around Us, Ed Yong

Becoming Steve Jobs, How a Reckless Upstart Became a Visionary Leader, Brent Schlender and Rick Tetzeli

The Mating Mind, How Sexual Choice Shaped the Evolution of Human Nature, Geoffrey Miller

The Life You Can Save, How to Do Your Part to End World Poverty, Peter Singer

Innate, How the Wiring of Our Brains Shapes Who We Are, Kevin J. Mitchell

Exponential, How Accelerating Technology Is Leaving Us Behind and What to Do About It, Azeem Azhar

Trade Wars Are Class Wars, How Rising Inequality Distorts the Global Economy and Threatens International Peace, Matthew C. Klein and Michael Pettis

Open, The Story of Human Progress, How Collaboration and Curiosity Shaped Humankind, Johan Norberg

The Lean Startup, How Continuous Innovation Creates Radically Successful Businesses, Eric Ries

In the Plex, How Google Thinks, Works, and Shapes Our Lives, Steven Levy

Not by Genes Alone, How Culture Transformed Human Evolution, Peter Richerson and Robert Boyd

The Secret of Our Success, How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter, Joseph Henrich

The Skeptics’ Guide to the Universe, How to Know What’s Really Real in a World Increasingly Full of Fake, Steven Novella et al.

Tiny Experiments, How to Live Freely in a Goal-obsessed World, Anne-Laue Le Cunff

The Coddling of the American Mind, How Good Intentions and Bad Ideas are Setting Up a Generation for Failure, Greg Lukianoff and Jonathan Haidt

Fracture, Stories of How Great Lives Take Root in Trauma, Matthew Parris

The Anxious Generation, How the Great Rewiring of Childhood is Causing an Epidemic of Mental Illness, Jonathan Haidt

Crashed, How a Decade Financial Crises Changed the World, Adam Tooze

Primate Change, How the World We Made Is Remaking Us, Vybarr Cregan-Reid

Utopia for Realists, And How We Can Get There, Rutger Bregman

Glow Kids, How Screen Addiction Is Hijacking Our Kids – and How to Break the Trance, Nicholas Kardaras

Why Subtitles

The Scout Mindset, Why Some People See Things Clearly and Others Don’t, Julia Galef

Good to Great, Why Some Companies Make the Leap… and Others Don’t, Jim Collins

Leaders Eat Last, Simon Sinek, Why Some Teams Pull Together and Others Don’t, Simon Sinek

Black Box Thinking, The Surprising Truth About Success (and Why Most People Never Learn from Their Mistakes), Matthew Syed

Dream Hoarders, How the American Upper Middle Class Is Leaving Everyone Else in the Dust, Why That Is a Problem, and What to Do About It, Richard V. Reeves

The Orchid and the Dandelion, Why Sensitive People Struggle and How All Can Thrive, W. Thomas Boyce

Factfulness, Ten Reasons We’re Wrong About the World – and Why Things Are Better Than You Think, Hans Rosling with Ola Rosling and Anna Rosling Rönnlund

Dead Aid, Why Aid Is Not Working and How There Is Another Way for Africa, Dambisa Moyo

The Feeling of Life Itself, Why Consciousness Is Widespread but Can’t Be Computed, Christof Koch

The Seven Basic Plots, Why We Tell Stories, Christopher Booker

Give and Take, Why Helping Others Drives Our Success, Adam Grant

The Nurture Assumption, Why Children Turn Out the Way They Do, Judith Rich Harris

The Righteous Mind, Why Good People Are Divided by Politics and Religion, Jonathan Haidt

The Capitalist Manifesto, Why the Global Free Market Will Save the World, Johan Norberg

White Fragility, Why It’s So Hard for White People to Talk About Racism, Robin DiAngelo

The Vital Question, Why Is Life the Way It Is, Nick Lane

Ensh#tification, Why Everything Suddenly Got Worse and What to Do About It, Cory Doctorow


Discover more from Charles Steel

Subscribe to get the latest posts sent to your email.

Scroll to Top

Discover more from Charles Steel

Subscribe now to keep reading and get access to the full archive.

Continue reading